Thinkingbox Appoints Alyssa Belova as Managing Director, Toronto

2 min readMay 9, 2023

TORONTO — May 8, 2023 — Thinkingbox recently appointed Alyssa Belova as Managing Director of its Toronto office. Promoting her from Director of Production to run their Toronto office.

Belova joined Thinkingbox in 2017 as a Producer and quickly rose through the ranks to Director of Production. With unparalleled production skills and remarkable insight she has played a crucial role in the company’s rapid growth over the years. She has led major projects for brands such as Genesis, Verizon, American Express, Corona, and The Keg, while simultaneously supporting company operations. Most recently delivering the AMEX Coachella experience at the Coachella music festival.

“Her superhero-level production skills and valuable opinions have been a driving force in our success in Toronto, ” said Amir Sahba, CEO of Thinkingbox.

Alyssa, will be leading the Toronto office after Christine Clark’s move to open Thinkingbox’s New York office last year. Leaving the Toronto MD position empty while managing the team alongside Alyssa during that time.

In her new role, Alyssa will work closely with other Managing Directors to transition the Toronto office into a go-to production hub for the company. Building on growth of the last 3 years, Toronto is the primary office for the Thinkingbox operation as the company recently opened a 10,000 sq. ft space on Adelaide St W. Alyssa will focus on growing the team to support the larger agency along with growing Toronto’s client roster.

“I’m both humbled and thrilled to take on the role of Managing Director. I feel incredibly lucky to work alongside such a talented and dedicated group of people and I’m excited to lead the Toronto team and help drive the company to even greater success. I can’t wait to see what we will achieve together in this new chapter.”

“Alyssa, is an incredible leader and one of the most impressive individuals I have had the pleasure of working with,” said Sahba. “I look forward to seeing her continue to shine in this new role.”

About Thinkingbox:

Thinkingbox is a minority lead global experience studio of thinkers & makers, shaping the future of brands through strategy, creative, experiential, and digital service offerings. Working with brands that include: Adobe, Riot Games, Pinterest, Paramount Pictures, Verizon, Starbucks, and Chobani.

Most recently, winning the Webby Awards for the Chobani Roblox Oatmilk Cosmic Race Game in support of Hunger Free America.

Press Contact:

Amir Sahba, CEO & Founder




Thinkingbox is an experience agency shaping the future of brands through craft and curiosity.