Thinkingbox Adds David Palmer and Jessica Luch to Creative Department

2 min readOct 13, 2021

Salt Lake City, UT/Vancouver, CA — Global creative collective Thinkingbox has appointed David Palmer as Creative Director and Jessica Luch as Associate Creative Director, joining its Salt Lake City and Vancouver teams, respectively.

Previously, Palmer held the role of Creative Director at both Axis 41 and Canopy, and was Director of UX/UI at Contravent. He has also worked for Fortune 100 companies including Google, Microsoft, TD Ameritrade, Red Cross, American Diabetes Association and Pop College. With a focus on digital design, his comprehensive skill set will make him a crucial addition to Thinkingbox, as he expands the team and builds the company’s creative powerhouse in Salt Lake City.

“David brings extensive systems design expertise and a brilliant strategic mind for product design. His ability to think through human experience and usability across digital platforms will be influential, and help us continue to grow our robust offerings,” said Michael Kern, CCO, Thinkingbox.

Palmer’s work has been featured on CommArts, Denver 50 show, SLC 50 show, AAF and AIGA, but he expressed that his greatest reward is having happy clients.

Joining the Thinkingbox team from Pound & Grain, where she was Art Director for five years, Luch has worked with a variety of brands including Arc’Teryx, SAP, TELUS, Lululemon, GameSense as well as BCLC and its Lottery, CasinosBC. She has also spent time as an Advisory Committee Member for the Wilson School of Design at Kwantlen Polytechnic University and was a speaker for Adobe’s Creative Jam. As Associate Creative Director, Luch’s expansive innovation background will complement and further elevate Thinkingbox’s work.

“I’m thrilled to be working with the incredibly talented teams across the Thinkingbox business. It’s a pleasure to join a company that holds creativity and craft in such high regard,” said Luch.

“Jessica is an amazing multi-disciplinary designer and her eye for aesthetics will inspire everyone who has the opportunity to work with her. We are thrilled to have her join the Thinkingbox team” said Michael Kern.




Thinkingbox is an experience agency shaping the future of brands through craft and curiosity.