Collaboration to focus on strategy, creative, owned and paid social media as Jasper AI continues to lead with innovation in the Marketing and AI space
TORONTO, May 30, 2023 — The team at AntiSocial, an innovative strategic and creative agency, is excited to announce a long-term partnership with Jasper AI, a leading provider of on-brand AI, wherever marketers create. The collaboration will see a cross-division team at AntiSocial acting as Jasper’s go-to partner for all work in owned and paid social media marketing.
The partnership kicked off with Thinkingbox working on the strategy and design of Jasper’s new homepage, and AntiSocial handling the development of the social strategy and creative assets for a campaign focused on launching Jasper’s latest product, Brand Voice. This collaboration aims to leverage both companies’ unique strengths to create an unparalleled experience for Jasper’s users.
“We’re always looking to partner with amazing brands who are at the forefront of innovation and true leaders in their categories,” said Dan Culic, Managing Director at AntiSocial. “Jasper AI is a trailblazer in their space, and we’re loving the collaborative nature of our working relationship which is rooted in putting big, bold, boundary-pushing ideas out in the world to help expand their reach and impact.”
The focus of the ongoing partnership will be strategic and creative guidance and execution for Jasper’s paid and owned social media channels. This includes developing engaging content, managing campaigns, and optimizing performance to ensure maximum reach and impact for Jasper.
“AntiSocial stood out to us for how immediately and inherently they understood the creativity possible within the AI space and the unique needs that brands will have in exploring it,” said Meghan Keaney Anderson, VP of Marketing for Jasper. “ We feel like they are truly partners pioneering along with us the ways in which content, social and ad strategy will change and expand in this new era. Plus their creative work is outstanding.”
This partnership is expected to bring significant benefits to customers in the marketing industry, with more relatable and personalized content, and the latest information on new services and features that enhance the user experience.
Founded in 2021, Jasper is a generative AI platform that enables individuals and teams to leverage AI to scale their content strategies. More than 100,000 customers use Jasper to break through writer’s block, repackage what they’ve written, create original images and adapt their content to different formats and languages. Jasper has been recognized as “one of America’s fastest-growing private companies” by Inc. 5000.
AntiSocial is a social media agency that harnesses storytelling, user journey, and brand voice through social platforms. Their services include social content creation, media strategy, and influencer marketing. AntiSocial has worked with Riot Games, Cuphead, Bootlegger, Herschel, and Revanesse®. The company is owned by the global creative collective Thinkingbox.
Aisha Fawkes, Marketing Manager